Designing a digital gift-giving experience for people living away from friends and family. A gift that is tuned to the personality, interests and needs of a specific user.
Receiving personalised gifts from friends and family is not possible for students studying abroad.
A digital gift experience combining the user's passion for basketball, fitness and competition.
To empathize with a user by staying objective within the familiar context of giving gifts and explore the experience and rituals of the others without making assumptions.
Individual & Group Project. |
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|---|---|---|
| Criterion A | Analysis/Design opportunity. | 15 |
| Criterion B | Conceptual design. | 25 |
| Criterion C | Develop detailed design. | 30 |
| Criterion D | Testing and evaluation. | 20 |
| Criterion E | Commercial production. | 20 |
| Criterion F | Marketing Strategies. | 20 |
| Total Hours. | 90 |
